S6 EP24 Optimising Your LinkedIn for Clinic Success: A Conversation with Andy Goldman
Clinic Marketing That WorksWelcome to Treat Your Business! Whether you're a physiotherapist, osteopath, sports therapist, podiatrist or clinic owner in the UK, this episode is packed with practical insights to help you build a thriving business. Grab a cuppa, put your feet up, and let's dive in.
Treat Your Business Podcast
with Katie Bell - Business Coach for UK Clinic Owners
Episode Notes
Season 6: Clinic Marketing That Works
Welcome Hello and welcome to another episode of the Treat Your Business podcast. I’m really excited for this conversation with Andy Goldman, who joins me to share his expertise on all things LinkedIn for clinic owners and healthcare businesses. Whether you’re a regular on LinkedIn or, like me, feel a bit guilty for not showing up enough, this episode is packed with practical advice to help you stand out and make the most of your online presence.
Episode Summary Andy is a physiotherapist turned copywriter and LinkedIn trainer, passionate about helping healthcare business owners optimise their profiles, build networks, and attract the right people, be it new clients, collaborators, or team members. We chat about the power of showing up on LinkedIn, why your profile is your shop window, and how posting once a week can put you among the top creators.
We also discuss the difference between followers and connections, the importance of a clear headline and strong banner, and why you should always reply to comments. Andy shares his top three clinic owner mistakes on LinkedIn and gives actionable tips to fix them. Plus, we cover rotating content, repurposing evergreen posts, and keeping your messaging consistent to attract dream clients and hires.
Key Takeaways ✨ Your LinkedIn profile is your shop window, make your banner and headline count 👀 Posting just once a week puts you in the top 5% of creators 💡 Speak to your dream client in your profile and content 🔄 Repurpose evergreen content and keep your messaging consistent 🤝 Build a relevant, engaged network, not just big numbers 📝 Always reply to comments and nurture your network 🎯 Be strategic, know your purpose for being on LinkedIn
Resources & Links
Connect with Andy Goldman on LinkedInAndy’s website: andygoldman.co.ukEmail: hello@andygoldman.co.ukEpisode Sponsor
VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy. To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/ To learn about Indiba Radiofrequency Therapy, visit: https://vbsmedical.com/product/indiba-radiofrequency/ Book your free trial at https://vbsmedical.com/contact/ – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase.
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Find out more at https://www.klatch.co.uk
Resources & Links:
Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
Website: https://Thrive-businesscoaching.com
Key Takeaways for Clinic Owners
- Discover actionable strategies for clinic marketing that works
- Learn from real-world UK clinic success stories
- Get practical tips you can implement immediately
- Understand common mistakes and how to avoid them
Resources & Links
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