S6 EP30 The £10K Email: Stop Chasing Strangers & Sell to the Patients You Already Have
Clinic Marketing That WorksWelcome to Treat Your Business! Whether you're a physiotherapist, osteopath, sports therapist, podiatrist or clinic owner in the UK, this episode is packed with practical insights to help you build a thriving business. Grab a cuppa, put your feet up, and let's dive in.
Treat Your Business Podcast
with Katie Bell - Business Coach for UK Clinic Owners
Episode Notes
In this episode, Katie shares how one email generated over £10,000 in clinic revenue, and why the email itself was not the reason it worked. The real shift happened before she hit send: she created the right offer for the right people, and she focused on the audience already in her world instead of chasing strangers through more ads, more followers, and more “new leads”.
Katie takes you back to the 3:00am moment that sparked the idea. Her clinic was about to lose a major service line, wiping out £130K+ of revenue over the next 12 months, while she was also bringing in a new clinical lead with no client base. She needed a way to protect cash, fill diaries, and create momentum fast, without relying on complicated funnels or months of marketing.
That is where the Movement MOT was born. A preventative, premium style appointment designed to sit in the gap between “I’m injured and need physio” and “I’m fine”. Katie explains how it gave existing patients a new reason to come back, how she positioned it, and she reads the exact email she sent to her active database. You will also hear the numbers behind the campaign, including open rates, bookings, and the conversion rate into further treatment, which is where the real commercial impact came from.
Katie’s bigger point is simple: most established clinics are already sitting on valuable assets that are underused. Your database, your reputation, your existing patients, your team, your space, and your expertise. Instead of asking only “How do I get more leads?”, she challenges you to ask “How do I create more value for the people who already know and trust us?” and to build a patient journey that does not end at discharge, but continues through performance, prevention, and long term health.
Resources & Links:
Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan
Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
Website: https://Thrive-businesscoaching.com
Free Resources: https://treatyourbusiness.com
Sponsor - Jane & MBST
Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care.
Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO
MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge.
Enquire via the website > https://mbst.health Contact > richard@mbst.health
Key Takeaways for Clinic Owners
- Discover actionable strategies for clinic marketing that works
- Learn from real-world UK clinic success stories
- Get practical tips you can implement immediately
- Understand common mistakes and how to avoid them
Resources & Links
Ready to Grow Your Clinic?
Stop feeling overwhelmed and start building the clinic you dreamed of. Apply for Katie's Plan for Your Clinic and take the first step today.
Apply for Katie's Plan
