Led by Clinic Owners. Built for Clinic Owners.
We help physiotherapy, osteopathy, sports therapy and podiatry clinic owners build profitable, well-led businesses — without burning out in the process.
Thrive wasn't built by people who've read about running a clinic. It was built by people who've done it — who know what it's like to be the clinician, the manager and the business owner all in the same day, because most of us have been exactly that.
Founder & Physiotherapy Business Coach
Katie Bell
Katie is a qualified physiotherapist and the owner of a thriving physiotherapy and Pilates clinic, which she built from the ground up. Before founding Thrive, she lived the exact challenge her clients bring to her now — moving from overworked clinician to business owner, and figuring out, often the hard way, what it actually takes to make a clinic profitable as well as clinically excellent.
That first-hand experience is why Thrive exists. Katie founded it to give other clinic owners the strategies, systems and support she wishes she'd had — not generic business theory, but what genuinely works when you're running a healthcare business.
She's the host of the Treat Your Business podcast, a regular speaker at industry events, and the author of Thriving, a book for clinic owners on building a strong, sustainable business from the ground up.
I've been the clinician, the manager and the business owner — all in the same day. That's exactly why Thrive exists.
— Katie Bell, Founder
What Makes Us Different
Strategic coaches who've actually run a clinic
Our Strategic Coaches aren't consultants working from theory — they're experienced clinic owners and clinic business managers. Nichola brings hands-on clinic management experience. Jodie runs her own sports therapy and physiotherapy clinic. Fiona co-founded and built a physiotherapy and Pilates business over two decades. Bruno runs two physiotherapy clinics in London. Between Katie and the Strategic Coaching team, the advice you get has been tested in a real clinic, under real pressure — not just in theory.
A whole-business approach
We don't stop at marketing. We help you build strong financial foundations, a team you can rely on, and the mindset to lead the business rather than just run it — because a clinic that's busy but unprofitable isn't the goal.
Support built for accountability
You're never more than a few days from your next coaching touchpoint. Regular 1:1 and group support, clear action plans, and a community of clinic owners doing the same work alongside you.
Our Values
We don't just teach business — we live by a set of values that shape every interaction and guide every decision:
Katie Bell
Founder & CEO
Nichola Page
COO & Strategic Coach
Bruno De Jongh
Strategic Coach & Clinic Owner
Fiona Moir
Strategic Coach & Clinic Owner
Jodie Rushin
Strategic Coach & Clinic Owner
Hannah Bradley
Head of Client Experience
Be Bold
We challenge with care, ask the questions others avoid and are willing to be uncomfortable if it leads to a better outcome. Growth starts where comfort ends.
Be the 5%
We seek feedback, learn from mistakes, measure what matters and look for better ways of doing things. We don't chase perfection — we pursue progress.
Be a Leader
We take ownership of our actions and decisions. We think beyond ourselves and don't pass problems on. Leadership isn't a title, it's a choice.
Be Fun
We bring energy and positivity into our work because how we make people feel matters. Negativity is contagious, so is enthusiasm — choose the second.
Meet the Team
Nichola Page
Chief Operating Officer & Strategic Coach
Nichola brings hands-on clinic management experience alongside a strategic coaching background, helping clinic owners grow sustainably by pairing smart strategy with intuition. After learning the hard way how much the numbers matter in her own business, she now works from frameworks like Profit First and Traction — balancing data with gut instinct to help owners see clearly where their business needs attention.
Fiona Moir
Strategic Coach & Clinic Owner
Fiona co-founded a physiotherapy and Pilates clinic and spent over two decades building it from a small practice into a well-established, respected business — including the shift from being hands-on clinically to leading the business full-time. She joined Thrive in 2023 and now coaches other owners through the same transition.
Jodie Rushin
Strategic Coach & Clinic Owner
Jodie is a qualified Sports Therapist and owner of her own clinic providing Sports Therapy and Physiotherapy services. She joined Thrive's coaching programme herself as a solo practitioner and grew into the owner of a thriving clinic with a small, supportive team — and now brings that first-hand experience to the clinic owners she coaches.
Bruno De Jongh
Strategic Coach & Clinic Owner
Bruno is a physiotherapist and owner of two multi-disciplined clinics in London. He joined Thrive's coaching programme in 2024 and since then he has continued to grow and scale his business, taking on the challenges that come with running multiple sites and teams. Bruno joined the coaching team at the start of 2026, bringing that first-hand experience of what it takes to scale a multi-site clinic.
Philippa Aldridge
Mindset Coach
Mindset is one of the biggest ingredients in a clinic owner's success — and Philippa is second to none when it comes to helping people get out of their own way and build a genuine growth mindset. She's been with Katie since the very beginning of Thrive and has worked with every single one of Thrive's 500+ clients, bringing years of depth and experience that our members consistently rave about. Every Thrive client gets access to her support, helping them understand themselves and build the confidence to lead.
Hannah Bradley
Head of Client Experience
Hannah joined the Thrive team in April 2025 and was promoted to Head of Client Experience in April 2026, now looking after the day-to-day support our members receive throughout their journey with us. Her attention to detail and genuine passion for the team and our members mean nothing gets missed — from onboarding through to ongoing support.
Frequently Asked Questions
Who is Katie Bell?
Katie Bell is a qualified physiotherapist, clinic owner and the founder of Thrive Business Coaching. She helps UK physiotherapy, osteopathy, sports therapy and podiatry clinic owners build profitable, well-led businesses. She also hosts the Treat Your Business podcast and is the author of Thriving.
What is Katie Bell's background?
Katie built and scaled her own successful physiotherapy and Pilates clinic from the ground up before founding Thrive. She lived the exact challenge her clients bring to her now — moving from overworked clinician to business owner.
What does Thrive Business Coaching help with?
Thrive takes a whole-business approach: strong financial foundations, a consistent flow of clients, a team you can rely on, and the mindset to lead the business rather than just run it. It's not just marketing advice.
How can I work with Katie and the Thrive team?
You can learn from Katie for free through the Treat Your Business podcast (196+ episodes), or book a Clinic Growth Call to talk about coaching. One conversation, no pressure, just clarity on what's really going on in your business.
Is Thrive's coaching only for physiotherapists?
No. Thrive works with physiotherapy, osteopathy, sports therapy and podiatry clinic owners — and the coaching team includes owners from across those disciplines.
Where is Thrive based?
Thrive is UK-based and its coaching is specifically tailored for UK clinic owners, covering UK-specific topics like NHS referral pathways, UK employment law, and marketing strategies that work in the British market.
You don't have to figure this out alone
— and you don't have to learn it from people who've never done it themselves.