S4 EP15 Creating Irresistible Programs & Packages
Money, Pricing, Profit, and Paying YourselfWelcome to Treat Your Business! Whether you're a physiotherapist, osteopath, sports therapist, podiatrist or clinic owner in the UK, this episode is packed with practical insights to help you build a thriving business. Grab a cuppa, put your feet up, and let's dive in.
Treat Your Business Podcast
with Katie Bell - Business Coach for UK Clinic Owners
Episode Notes
Season 4: Money, Pricing, Profit, and Paying Yourself
Welcome I'm recording this episode just hours before flying to Dubai (talk about dedication to consistency - 119 episodes and counting!). This topic came up prominently in our recent client Q&A calls, and I knew I had to share these insights about offers, promotions, packages, and programs with you all.
Episode Summary In this episode, I dive into the challenges our industry faces with pricing, particularly post-COVID, and why we need to shift from a pay-as-you-go model to value-based programs and packages. I share my thoughts on creating irresistible offers that make your clients feel silly to say no.
Key Takeaways 🎯 The industry challenges:
Rising delivery costs (supplies, heating, lighting, rent)NHS salary competitionSqueezed profit margins💡 Why pay-as-you-go doesn't work:
Not sustainable or predictableRequires weekly sales conversationsDoesn't facilitate best client results🌟 Creating a Grand Slam Offer:
Focus on outcomes, not sessionsInclude clear guarantees to reduce perceived riskValue stack with additional benefitsCreate urgency through limited spots or special bonuses💪 Pricing Strategy Tips:
Stop competing on price aloneSell transformations, not just appointmentsMake packages cost-effective while protecting marginsAdd value through additional resources (guides, apps, etc.)Action Steps
✨ Review your current pricing structure ✨ Identify your clients' desired transformations ✨ Create compelling packages that solve problems ✨ Add value-stack elements to your offerings
Resources & Links Want to learn more about implementing these strategies? Check out our Thrive programmes where we teach these exact methods. https://join.thrive-businesscoaching.com/evolveprogramme
🎬 Next week: Tune in to learn about paying yourself as a director vs. an employee!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Find out more at https://www.klatch.co.uk
Resources & Links:
Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
Website: https://Thrive-businesscoaching.com
Key Takeaways for Clinic Owners
- Discover actionable strategies for money, pricing, profit, and paying yourself
- Learn from real-world UK clinic success stories
- Get practical tips you can implement immediately
- Understand common mistakes and how to avoid them
Resources & Links
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