
S11 EP07 The CEO Day: One Non-Clinical Day a Week That Changes Everything
Retention, Quiet Periods, and Seasonal PlanningWelcome to Treat Your Business! Whether you're a physiotherapist, osteopath, sports therapist, podiatrist or clinic owner in the UK, this episode is packed with practical insights to help you build a thriving business. Grab a cuppa, put your feet up, and let's dive in.

Treat Your Business Podcast
with Katie Bell - Business Coach for UK Clinic Owners
Episode Notes
If you keep blocking “admin time” and calling it CEO time, you’re not alone. But admin keeps the clinic running today. CEO time changes what the clinic becomes next. In this episode, Katie Bell breaks down the difference, why CEO work never screams for your attention, and how to protect even two hours of genuine CEO time so you make decisions that move the business forward.
Episode Summary
Most clinic owners spend their weeks wearing the clinician hat and the manager hat, then wonder why growth feels slow, messy, or capped. Katie explains the three core hats, what each one produces, and why CEO work gets pushed aside unless you deliberately protect it. You’ll also hear Katie’s Clinic Pulse on Working Genius and how different wiring between you and your integrator or practice manager can either create friction or become the secret to faster progress.
Key Takeaways
- Admin time and CEO time are not the same thing, and treating them as one keeps you stuck in firefighting.
- CEO work rarely demands attention, which is exactly why it must be scheduled and protected.
- Ask yourself: what did you do last week that only you as the owner could do?CEO time should end with a decision, not a longer to-do list.
- Start CEO time with a short review of the numbers that drive the business, then identify the biggest constraint and decide the next action.
- Fast action without judgement creates noise, and judgement without action creates stagnation. You need both.
- If you genuinely cannot find CEO time, you must create it, even if that means earlier mornings for a season.
- Book mentioned: The 6 Types of Working Genius by Patrick Lencioni.
Ready to work ON your clinic, not just in it? Apply for Katie's Plan - Katie personally reviews your clinic and gives you your next three moves. Free, two slots a week: https://thrive-businesscoaching.com/katies-plan
Resources & Links:
Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan
Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
Website: https://Thrive-businesscoaching.com
Free Resources: https://thrive-businesscoaching.com/start-here
Sponsor - Jane & MBST
Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care.
Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO
MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge.
Enquire via the website > https://mbst.health Contact > richard@mbst.health
Key Takeaways for Clinic Owners
- Discover actionable strategies for retention, quiet periods, and seasonal planning
- Learn from real-world UK clinic success stories
- Get practical tips you can implement immediately
- Understand common mistakes and how to avoid them
Resources & Links
Ready to Grow Your Clinic?
Stop feeling overwhelmed and start building the clinic you dreamed of. Apply for Katie's Plan for Your Clinic and take the first step today.
Apply for Katie's Plan


