S11 EP06 How to Fill Your Diary Before Christmas (the Recall Campaign)

“Gappy diary” isn’t a marketing problem. It’s usually a sales, retention, and recall problem.

In this episode of Treat Your Business, Katie breaks down a practical plan to fill appropriate capacity before Christmas without throwing money at ads, discounts, or last-minute panic marketing. You’ll learn how to identify exactly where the gaps are (which clinician, which service, which day/time), run a respectful recall campaign to people who already know you, and commit to one clear “hero” campaign that your whole team can execute consistently.

If you’re a physio, osteopathy, podiatry, chiro, or healthcare clinic owner and you want a fuller diary with better margin (and less chaos), this is the episode to listen to.

In this episode, you’ll hear:

Why “we need more marketing” is usually the wrong diagnosisHow to define “gappy” properly (clinician, service, day, time)How to spot the real constraint: conversion + retention, not demandWho to include in a recall campaign (and who NOT to)The difference between helpful follow-up and salesy pressureWhy one hero campaign beats 12 half-arsed offersHow to make it easy for your team to execute (scripts, process, ownership)What to measure so you know it worked (revenue, not likes)Want results like this in your clinic? Apply for Katie's Plan - Katie personally reviews your clinic and gives you your next three moves. Free, two slots a week: https://thrive-businesscoaching.com/katies-plan

Resources & Links:

Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com

Free Resources: https://thrive-businesscoaching.com/start-here

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