For Clinic Owners
Grow your clinic without burning out
Whether you own a physiotherapy clinic, osteopathy practice, chiropractic centre, or wellness business in the UK, you're in the right place. We help clinic owners build profitable, sustainable practices they actually enjoy running.
Who is this for?
What you'll learn
Our content covers every aspect of running a successful clinic business in the UK.
Frequently Asked Questions
How do I get more patients in my clinic?
Focus on a combination of local SEO, Google reviews, referral programmes, and strategic social media presence. Start by ensuring your Google Business Profile is fully optimised with photos, services, and regular posts. Encourage happy patients to leave reviews, and create a simple referral system that rewards existing patients for recommendations.
How much should I charge as a physio in the UK?
UK physiotherapy prices typically range from £45-£85 for initial consultations and £40-£70 for follow-ups, depending on location and specialisation. However, pricing should be based on your costs, expertise, and the value you provide rather than just copying competitors. Consider your ideal hourly rate, overheads, and the transformation you deliver.
How do I stop burnout as a clinic owner?
Burnout prevention starts with boundaries and systems. Set clear working hours and stick to them. Delegate tasks that don't require your expertise. Build systems for admin, booking, and patient communication. Schedule regular time off and protect it fiercely. Remember: a burnt-out you helps nobody.
When should I hire my first employee?
Consider hiring when you're consistently fully booked for 2-3 months, turning away patients regularly, and have the financial runway to cover 3-6 months of their salary. Start with a part-time position or an associate to test the waters before committing to full-time staff.
How do I create systems in my clinic?
Start by documenting your most repeated tasks. Write down every step of your patient journey, from first enquiry to discharge. Use simple tools like checklists and templates initially. Focus on one system at a time: booking, patient communication, treatment protocols, or billing. Then gradually digitise and automate where possible.
Should I specialise or stay generalist?
Specialisation typically leads to higher prices, better marketing, and more referrals. However, it works best when you have genuine expertise and passion in the area. Consider what conditions you enjoy treating most, what gets you the best results, and where there's market demand in your area.
How do I value my clinic for sale?
Clinic valuations typically range from 2-5x annual profit (EBITDA), depending on factors like recurring revenue, owner dependency, growth trajectory, and market position. Clinics with strong systems, diverse revenue streams, and low owner dependency command higher multiples.
What software do I need to run a clinic?
At minimum, you need clinic management software (like Jane App, Cliniko, or TM3), accounting software (Xero or QuickBooks), and a booking system. As you grow, consider adding patient communication tools, marketing automation, and team scheduling software.
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