Routine care fills the diary.It shouldn’t cap your income.
Thrive helps UK podiatry clinic owners build higher-value services, confident pricing and a clinic that is not chained to their own clinical list.
Founded and Led by Katie Bell
- ✓Clinic owner since 2014 - built, scaled and sold her own clinic business
- ✓Author of Amazon best-selling book Thriving
- ✓Host of the Treat Your Business podcast
- ✓Trusted by 500+ UK clinic owners
Does This Sound Familiar?
The problems below come up in almost every podiatry clinic we coach.
A Diary Full of £40 Slots
Back-to-back routine care keeps you busy - and quietly caps what the clinic can ever earn.
High-Value Skills, Under-Sold
MSK, biomechanics and nail surgery sit on your qualification list - not in your diary or your prices.
Domiciliary Rounds That Don’t Pay
Once travel time is counted, home visits often earn less than the clinic costs to run.
Recruiting Feels Impossible
Podiatrists are scarce - and without systems, every hire adds work to your plate instead of taking it off.
Here's What's Actually Going On
Podiatry has a pricing problem - and it is not the patients.
Most clinics have never calculated their true chair cost per hour, so routine care is priced below what it costs to deliver.
Fix the pricing, rebalance the diary towards higher-value work, and build the systems to run without you - that is how a podiatry clinic becomes an asset instead of a job.
That's not a you problem. It's a business structure problem.And it's fixable.
What Changes With Thrive
Built by clinic owners, for clinic owners - Thrive has helped over 500 UK clinic owners turn a busy practice into one that pays them properly and runs without them firefighting every day.
Rebalance the diary towards value
Grow MSK, biomechanics and surgery services so each clinical hour earns more.
Price routine care properly
Stop absorbing cost rises - structured pricing reviews patients accept.
A clinic that runs without you
Systems, team and leadership so the business is an asset, not a job.
Real Results from Real Clinic Owners
Beth Sykes
Rural Rehab
Shona Dewar
Bruntsfield & Tranent Physiotherapy
Sian Midwinter
Midwinter Physiotherapy
500+
UK clinic owners coached by Thrive
"Before Thrive, we were overwhelmed and exhausted. Revenue was poor, we had no structure and no plan. Since joining, we’ve increased our prices, built a great team, implemented strong systems and significantly increased revenue."
— Rob and Vicki Kelly, clinic owners
Podiatry success story
How Jo transformed her podiatry clinic with Thrive - hear it in her own words on the podcast.
Podiatry clinic owner questions, answered
How do I make my podiatry clinic more profitable?
The fastest wins are usually pricing routine care correctly (many UK podiatry clinics have not raised prices in line with costs), rebalancing the diary towards higher-value MSK and surgical work, and tightening recall so patients return on schedule. Those three levers often add 20-30% to profit before any new marketing spend.
How much should a podiatrist charge for routine care in the UK?
Routine podiatry appointments across the UK typically range from £35 to £60, but the right figure is driven by your chair cost per hour, not the clinic next door. Price below your cost base and every busy day quietly loses money. We help owners calculate their true chair cost and structure price rises patients accept.
Is domiciliary podiatry worth it for my clinic?
Often not at typical prices - once travel time is counted, many domiciliary rounds earn less per hour than clinic work costs to deliver. Either price home visits to reflect the real time involved, cluster them geographically, or transition those patients into the clinic. The numbers make the decision obvious once they are visible.
How do I move from the NHS to running a private podiatry clinic?
Successful transitions are staged: build private demand (local visibility, GP and pharmacy relationships, reviews) while reducing NHS sessions, know your required income and chair cost from day one, and launch with a clear service menu rather than being all things to everyone. Coaching shortcuts the expensive trial-and-error most owners go through.
Has Thrive worked with podiatry clinic owners before?
Yes - podiatrists are one of Thrive’s four core client groups alongside physiotherapy, osteopathy and sports therapy owners. Jo, a UK podiatry clinic owner, shared her Thrive journey on the Treat Your Business podcast. It starts with Katie’s Plan for Your Clinic - a free, tailored plan for growing your clinic.
Coaching podiatry clinic owners across the UK
London·Birmingham·Manchester·Leeds·Sheffield·Liverpool·Bristol·Newcastle·Nottingham·Leicester·Southampton·Edinburgh·Glasgow·Cardiff·Belfast
Get a plan built for your podiatry clinic
Apply for Katie's Plan for Your Clinic - a free, tailored growth plan from someone who has built and sold a clinic business.
Apply for Katie's Plan