S13 EP01 Unlock Clinic Success: Elevate Your Online Presence with HMDG Creative's Expert Photography and Videography.
Sponsors and PartnersWelcome to Treat Your Business! Whether you're a physiotherapist, osteopath, sports therapist, podiatrist or clinic owner in the UK, this episode is packed with practical insights to help you build a thriving business. Grab a cuppa, put your feet up, and let's dive in.
Treat Your Business Podcast
with Katie Bell - Business Coach for UK Clinic Owners
Episode Notes
Season 13: Sponsors and Partners
Hello, everybody! Welcome to this week's episode of the Treat Your Business podcast. My name is Katie, and I am super excited to welcome you. If you are listening for the first time, a huge welcome. I am really excited to be joined by Rob Curd today on this week's episode.
Summary In this episode, Katie Bell is joined by Rob Curd, co-founder of HMDG Creative, a leading MSK marketing specialist. They discuss the importance of high-quality photo and video content for clinic websites, emphasising the impact on client perception and engagement. Rob shares valuable tips for clinic owners, such as using iPhones effectively, adjusting aspect ratios, and the significance of marketing-focused content.
Key Takeaways: 1. Quality Over Quantity: Invest in professional photo and video content for your clinic website to stand out and create a positive impression. 2. DIY Tips: Utilize iPhone settings for optimal video quality, adjust aspect ratios for different social media platforms, and avoid cross-platform embedding for better reach. 3. Choose Wisely: When selecting a professional, prioritize those with experience in clinic photography and videography, ensuring they understand the unique needs of the healthcare industry. 4. Client-Centric Messaging: Craft your content with the end user in mind. Focus on conveying how your services benefit clients rather than showcasing technical qualifications. 5. Content Repurposing: Maximise the value of your investment by repurposing content across various platforms, keeping it fresh and engaging.
Rob Curd Resource Links:
Instagram: https://www.instagram.com/hm_digitalgroup/Website: https://hmdg.co.uk/Email: rob@hmdg.co.uk Upcoming Episode Preview: Join us next week for an insightful conversation with Michael from HMDG, where we delve into the world of SEO, addressing essential questions to optimize your clinic's online visibility.
Thanks, everybody, for joining me on this week's episode of the Treat Your Business podcast. See you next week!
Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.
Find out more at https://www.klatch.co.uk
Resources & Links:
Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
Website: https://Thrive-businesscoaching.com
Key Takeaways for Clinic Owners
- 1. Quality Over Quantity: Invest in professional photo and video content for your clinic website to stand out and create a positive impression.
- 2. DIY Tips: Utilize iPhone settings for optimal video quality, adjust aspect ratios for different social media platforms, and avoid cross-platform embedding for better reach.
- 3. Choose Wisely: When selecting a professional, prioritize those with experience in clinic photography and videography, ensuring they understand the unique needs of the healthcare industry.
- 4. Client-Centric Messaging: Craft your content with the end user in mind. Focus on conveying how your services benefit clients rather than showcasing technical qualifications.
- 5. Content Repurposing: Maximise the value of your investment by repurposing content across various platforms, keeping it fresh and engaging.
Resources & Links
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