S1 EP21 Stop Saying "I'm a Physio" — Say This Instead to Attract More Clients
Start HereWelcome to Treat Your Business! Whether you're a physiotherapist, osteopath, sports therapist, podiatrist or clinic owner in the UK, this episode is packed with practical insights to help you build a thriving business. Grab a cuppa, put your feet up, and let's dive in.
Treat Your Business Podcast
with Katie Bell - Business Coach for UK Clinic Owners
Episode Notes
In this episode, Katie digs into the second foundation of the Flywheel Method: the who. She explains why, at the point someone sees your marketing, they don’t yet see you as the expert, they don’t trust you, and they don’t believe you… so if you lead with what you do (physio, Pilates, massage), you’ll blend in with everyone else.
Katie introduces the idea of perception vs reality: what your ideal client thinksthey need to solve their problem versus what you, as the expert, know they actually need. She shares why the “magic” happens in the overlap, where you speak to the conversation in your client’s head while still guiding them towards the right solution and outcome. Using examples like knee pain and pelvic floor dysfunction, she shows how clients aren’t buying sessions or classes, they’re buying their way out of a problem.
She also breaks down how to become the “untouchable expert” by choosing who you want to work with, creating a clear method or process that makes you the supply to the demand, and building a market of one. Finally, Katie challenges pay-as-you-go pricing models, explaining how programmes and better conditions for delivery create better client outcomes, reduce churn, and allow you to charge based on the value and transformation you deliver.
Resources & Links:
Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
Website: https://Thrive-businesscoaching.com
Free Resources: https://treatyourbusiness.com
Sponsor - Jane & MBST
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Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo Contact > support@janeapp.com jane.app/start THRIVE2MO
MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge.
Enquire via the website > https://mbst.health Contact > richard@mbst.health
Key Takeaways for Clinic Owners
- Discover actionable strategies for start here
- Learn from real-world UK clinic success stories
- Get practical tips you can implement immediately
- Understand common mistakes and how to avoid them
Resources & Links
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