Marketing Resources
Get more patients through your door
Marketing your clinic does not have to be complicated or expensive. Learn proven strategies that UK clinic owners use to attract the right patients consistently - from Google optimisation to referral networks and beyond.
Marketing strategies that work
Focus on what actually drives bookings, not vanity metrics.
Google Business Profile
Your most important free marketing tool. Learn how to optimise it for local search.
Paid Advertising
Google Ads strategies that target patients actively searching for your services.
Referral Networks
Build relationships with GPs, consultants, and other referrers in your area.
Reviews & Reputation
Generate and manage reviews that build trust and drive new bookings.
Patient Communication
Email, SMS, and follow-up strategies that keep patients engaged.
Social Media
Use Instagram, Facebook, and LinkedIn to build authority and trust.
The 3-step marketing framework
Define Your Ideal Patient
Who do you want to treat? What conditions? What demographics? Get specific.
Craft Your Message
What do they need to hear? Focus on their pain, not your credentials.
Choose Your Channel
Where do they look? Google, referrals, social? Go where they are.
Clinic Marketing FAQs
How much should I spend on marketing my physiotherapy clinic?
UK clinic marketing benchmarks suggest spending 11-15% of revenue for clinics under £100k, reducing to 4-8% for established clinics above £500k. The average UK clinic spends approximately £1,800/month on marketing. However, the most important metric is your cost to acquire a patient - the UK median is £25.
What is the fastest way to get new patients for my clinic?
The fastest patient acquisition methods are: 1) Optimise your Google Business Profile (free, high ROI), 2) Run targeted Google Ads for specific conditions in your postcode, 3) Build referral relationships with local GPs and consultants. For physio, referral networks often drive the most valuable patients.
Does social media marketing work for clinics?
Social media is best for building familiarity and trust rather than direct patient acquisition. Use it to share educational content, patient success stories (with consent), and behind-the-scenes clinic life. Google search and referrals typically outperform social media for direct bookings.
How do I get more Google reviews for my clinic?
Ask patients at the point of highest satisfaction - typically after a successful treatment outcome. Send a follow-up email or text with a direct link to your Google review page. Make it easy: one click, no friction. Aim to ask every happy patient, but never incentivise reviews.
Should I offer discounts to attract new patients?
Generally, no. Discounting attracts price-sensitive patients who may not value your expertise or return for full-price treatments. Instead, focus on communicating your value, expertise, and the transformation you provide. Target patients who value quality outcomes over lowest price.
What marketing works best for osteopathy vs physiotherapy?
Osteopathy patients typically research and compare before booking, so your website must clearly communicate credentials, pricing, and expertise. Physiotherapy often relies more on GP referrals, especially for post-surgical and specialist services. Tailor your approach to the patient journey.
Want a marketing plan for your clinic?
Book a free call and get personalised marketing advice based on your situation.
Book Your Free Call