Focused physiotherapy and clarity transformed Vicky’s clinic in 12 weeks

Where Vicky started

Before joining the Evolve program, Vicky was uncertain and 'stabbing in the dark' with no clear business strategy, running her clinic as she thought she should without formal plans. Having grown from a single room to a central clinic with some team members, she felt overwhelmed by business management and people leadership. She acknowledged making many mistakes, particularly hiring too quickly multiple times, which led to stress, burnout, and difficult decisions like letting staff go.

Vicky described herself as a 'people pleaser' and found firing staff emotionally draining. She was often caught trying to be everything to everyone, diluting her services by mixing physiotherapy with massage therapy, which eventually proved to be less profitable and a source of burnout. Financially and operationally, she struggled, not fully understanding or trusting her clinic’s numbers, which resulted in being 'fairy spend happy' and lacking confidence in pricing and marketing. Overall, she felt stuck, overwhelmed, and unsupported in her business journey.

What changed with Thrive

Joining the Thrive Evolve program was a turning point for Vicky. She committed fully to the coaching, finding value in the community support and mindset work as much as in the practical strategies. Thrive helped her gain clarity on her core services and refocus exclusively on physiotherapy, moving away from less profitable massage services. This focus aligned with her strengths and the clinic’s potential.

She embraced financial transparency, working closely with her accountant and using systems like Xero to monitor profit and loss. Thrive coaching encouraged her to increase prices and introduce treatment packages, shifting away from solely pay-as-you-go models. Through structured monthly goals and coaching check-ins, Vicky found herself accountable and better able to prioritise impactful tasks rather than getting lost in admin. The mindset support built her confidence, especially around difficult decisions like staff management and pricing conversations.

Vicky’s leadership skills grew as she learned about team dynamics, including personality testing, which she recognised as vital to avoid previous hiring mistakes. The live coaching days and community interaction were particularly powerful, providing a space to share experiences and feel supported. She also committed to regular gratitude practices to stay positive and motivated.

The results

• Refocused clinic entirely on physiotherapy, discontinuing less profitable massage services
• Raised prices and introduced treatment packages, improving cash flow and client outcomes
• Improved clarity on business finances with accountant support and financial software
• Developed confident pricing conversations and sales techniques for packages
• Enhanced leadership skills with better team hiring and management practices
• Joined a supportive community reducing feelings of overwhelm and isolation