Isi grew revenue and reduced burnout with structured coaching

Where Isi started

Before joining the Evolve program, Isi had been running her business solo for about 18 months, gradually growing yet feeling overwhelmed and stuck in slow progress. She described burning out last year due to trying to juggle too many tasks such as managing Google Business and sporadic marketing campaigns, adding stress and little reward. Despite previously having coaching, Isi found herself trying to do everything at once without prioritisation, leading to frustration and a feast-and-famine income cycle.

Isi also struggled with mindset barriers, particularly doubts about pricing and selling packages, feeling that promoting packages seemed 'salesy' and unethical—an attitude partly influenced by her NHS background. She was aware she needed support to focus and bring more structure and strategy into her business to increase income and avoid burnout.

What changed with Thrive

Through Thrive’s Evolve 12-week program, Isi engaged with a curriculum focused on clarity of numbers, sales strategies, marketing quick wins, and mindset shifts. The program encouraged weekly reflections and gradual mindset change, helping Isi move from ‘dabbling’ in packages to confidently selling them. She found motivation and reassurance in connecting with other business owners facing similar challenges and valued the live coaching support for accountability and tailored guidance.

A major part of her transformation involved redefining her relationship with money and self-worth, understanding the importance of focusing on business growth tasks rather than day-to-day firefighting. Furthermore, Isi began setting clear boundaries, identifying business values, and learning to advocate professionally for herself, which tackled her people-pleasing tendencies and helped her manage partnerships and contracts more confidently.

The results

• Increased monthly revenue from just over £3,000 to around £4,300
• Simplified business model focusing mainly on clinic work, reducing workload spread
• Confidence in selling treatment packages resulting in better client commitment
• Greater clarity on business numbers and clear goal-setting for growth
• Improved mindset with less financial worry and reduced risk of burnout