Bruno · Holistic physical and mental health clinic · London
From chaotic solo practice to a thriving multi-site clinic with empowered team
Where Bruno started
Over two years ago, Bruno was running a busy but chaotic clinic as a solo practitioner with little clarity on finances and no structured team. He felt overwhelmed and anxious, often unsure about what was working or how to move forward, which spilled over into his personal life and caused significant stress.
Without clear systems, KPIs, or targets, the business was not profitable and lacked sustainability, and Bruno was deeply tired of winging it without guidance. His uncertainty led to a chaotic external environment and a negative internal mindset characterised by self-doubt and low self-worth.
He also struggled with distractions like excessive video gaming, which compounded his sense of lack of control and mental chatter. Bruno reached a point where he was ready for structured help and knew he could not fix things on his own anymore.
What changed with Thrive
Bruno joined Thrive’s Elevate and later Ascend programs, committing to coaching focused on both business strategy and personal mindset shifts. Although initially inconsistent in attending live sessions, sustained participation helped him realise the importance of accountability and mindset transformation.
A turning point was engaging in mindset practices such as daily gratitude challenges and embracing vulnerability, which shifted his focus from problems to appreciating what was working. Emphasising positive psychology and self-worth helped Bruno move beyond negative self-talk and limiting beliefs.
Strategically, he adopted business tools and systems including employing his whole team rather than using self-employed contracts, appointing an integrator (operations manager) to handle execution, and clarifying key numbers and KPIs. He aligned his role with his strengths as a visionary and influencer, delegating operational tasks to others and focusing on leadership and coaching his team effectively.
The results
- Transitioned from a solo practitioner to running three clinic locations in London with an employed team
- Achieved complete clarity and control over business finances and key performance indicators
- Reduced clinical workload personally and moved into leadership, coaching, and strategic roles
- Increased profitability through improved team structure and processes
- Developed greater confidence, peace, and a positive mindset leading to reduced anxiety and overwhelm
Hear Bruno tell the full story on the podcast"I went from feeling like nothing works and hopeless to appreciating 98% of what’s working and becoming a different person."
Free for UK & Ireland clinic owners
Want results like Bruno's?
Apply for Katie's Plan for Your Clinic - Katie personally looks at your clinic and writes your one-page plan. Free, two slots a week.
Get Katie's Plan for your clinic