For Aesthetics Professionals
Grow your aesthetics business profitably
The UK aesthetics market is growing 10-15% annually - but 90% of businesses fail in year one. Learn the strategies that separate thriving clinics from those that struggle: pricing, retention, marketing, and building a business that does not depend entirely on you.
What you will learn
Business strategies applicable to aesthetics clinics and wellness businesses.
The balanced revenue model
Injectables
Highest margins (60-80%), primary acquisition channel
Skin Treatments
Diversifies income, improves retention, uses wider team
Retail
Passive revenue from recommended skincare products
Aesthetics Business FAQs
Is this podcast relevant for aesthetics practitioners?
Yes! While our content covers all health and wellness clinics, many episodes are directly applicable to aesthetics businesses - covering pricing strategies, client retention, marketing, team building, and business systems that work across the sector.
What revenue split should my aesthetics clinic aim for?
Industry experts recommend targeting: 50% from injectables (highest margins at 60-80%), 30% from skin treatments (improves retention and diversifies income), and 20% from retail skincare products (passive revenue). Well-run clinics should target 20-35% net profit margin.
How do I price my aesthetic treatments competitively?
Pricing should reflect your profession type (doctors typically charge 32-38% more than aestheticians), your expertise, and local market. Focus on communicating value and outcomes rather than competing on price. Consider membership models for predictable recurring revenue.
Do I need CQC registration for my aesthetics clinic?
If you provide regulated treatments (certain injectables, medical procedures), you likely need CQC registration. The UK government is also introducing local authority licensing for non-surgical procedures. Always verify your specific regulatory requirements.
How do I reduce practitioner dependency in my aesthetics business?
Build a team-led rather than founder-led model. Document your protocols, train associates, diversify services beyond what only you can provide, and create systems that function without you. This increases business value and reduces burnout.
What are the biggest reasons aesthetics businesses fail?
Research shows 90% fail in year one due to: no marketing strategy, uncontrolled spending on non-essentials, financial mismanagement (spending more than earned), and unclear business strategy. Successful clinics focus on profit margins, not just revenue.
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196+ episodes of business advice. Perfect for learning between clients or on your commute.
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