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22 December 2023

Unveiling Clinic Marketing Secrets: Industry Insights and Crucial Strategies Revealed

When it comes to navigating marketing strategies for clinics like ours, it’s often a maze. We’re caught in the whirlwind of marketing tasks, sometimes not even sure if we’re heading in the right direction. There’s a constant tug-of-war between handling it in-house or outsourcing.

I recently had the opportunity to discuss this with an industry expert who graciously shared invaluable insights. This professional, with extensive experience working with MSK clinics, offered clarity on what works, what doesn’t, and what to look for in outsourcing. They possess a wealth of experience working with numerous clinics across the country. Their advice isn’t just opinion; it’s based on solid data-backed insights into what works best in the industry.

Let’s dive into the critical dos and don’ts highlighted during our discussion. First and foremost, let’s address what not to do. Surprisingly, it’s about not sweating over social media too much. While it might have its place, the truth is, most clinics don’t see substantial patient traffic from excessive social media efforts. Spending countless hours curating content for minimal returns isn’t a wise investment. Instead, focusing on quality over quantity, with perhaps a post a month, is sufficient.

Another significant point is to avoid managing your own marketing efforts. As clinic owners, we often wear multiple hats, but delving into marketing without the expertise is a misstep. It’s akin to trying to handle complex accounts without an accountant’s proficiency. It’s time-consuming and doesn’t yield optimal results.

Now, let’s shift gears to the essential strategies we should focus on. One of the simplest yet vital tasks is regularly updating the Google My Business Profile. Keeping it fresh and vibrant, along with garnering genuine reviews, significantly impacts visibility. Surprisingly, while Google reviews do affect click-through rates, their impact on ranking isn’t as significant. However, they still play a crucial role in attracting potential patients.

A practical tip offered during the discussion was using tools like Loomly to efficiently manage multiple social media platforms. This streamlines the process and saves valuable time. Have you considered the significance of your business website? Many of us overlook the potential of our websites as powerful marketing tools. It’s crucial to review the content, ensuring it resonates with potential patients. Personal touches, clear calls to action, and information presented in layman’s terms make a significant impact.

Another interesting point I want to share with you is about team pages. Rather than a list of qualifications, patients appreciate knowing their clinicians on a personal level. Hobbies, interests, and a touch of humour humanise the team, establishing a stronger connection with potential patients.

The conversation also ventured into the contentious topic of pricing. Hiding prices might suggest a lack of confidence, turning potential clients away. Transparency here could make a substantial difference in attracting patients.

I also want you to think about outsourcing, it’s vital to choose wisely. Recommendations and genuine reviews are crucial when selecting an agency. It’s not just about finding any agency; it’s about finding one that understands our industry, knows our unique challenges, and has a proven track record of success.

Marketing may seem daunting, outsourcing to the right agency can yield tremendous results. It’s about leveraging expertise to make our clinic stand out in a crowded industry!

With Christmas just a few days away I would love to share a gift with you, if you would like to hear more of my top tips on how to get fully booked without social media then download my guide here.

Merry Christmas, relax and enjoy!

Katie

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