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08 March 2024

Unlocking Clinic Success: The Power of Client Engagement

Hey there, lovely readers! if you’ve been following along, you know we’re all about making 2024 the year of achieving our goals in our clinics. But before we dive into today’s topic, let’s take a quick trip down memory lane to our January discussions about setting intentions and goals. It’s crucial groundwork for what we’re about to delve into.

Last month I explored the all-too-common phenomenon of goals fizzling out after January. We dissected why this happens and how to change the energy around our aspirations. Because let’s be real, we don’t want to be stuck on the hamster wheel, spinning plates without focus or purpose.

Now, let’s fast forward to now March– the start of spring. In my clinic, March marks a time to build deeper connections, enhancing client engagement, and ultimately, boosting revenue.

So, how do we achieve this without doubling down on external marketing efforts? Well, I’m glad you asked! It’s all about shifting our focus from just attracting new clients to nurturing existing ones. This month, I’m excited to share some tried-and-tested strategies to help you do just that.

First up, let’s talk about client re-engagement – a game changer that often gets overlooked in the pursuit of new leads. We’re so fixated on filling the top of the funnel that we neglect the goldmine of opportunities waiting in the middle and bottom. But fear not, I’m here to show you how to tap into this potential.

Picture this: you’ve invested time and money into acquiring new clients, but if they don’t stick around, your efforts go to waste. That’s where client engagement comes in. By nurturing existing relationships, we can transform occasional visitors into loyal advocates who keep coming back for more.

So, what’s the secret sauce? It starts with a warm welcome. From the moment a client books an appointment, we should be laying the groundwork to make them feel valued and supported. Think personalised emails, informative videos, and clear expectations – all designed to ease any pre-appointment jitters and set the stage for a positive experience.

But we’re not stopping there. Once a client completes their initial treatment, it’s time to shift gears from transactional to relational. Regular health check-ins, thoughtful follow-ups, and ongoing support demonstrate our genuine commitment to their wellbeing. It’s about going above and beyond to show we care – and trust me, it pays off.

Take it from Nichola, who shared her experience of feeling adrift after leaving a physiotherapy session without a clear plan. A simple check-in call could have saved her months of discomfort and uncertainty. The lesson? Never underestimate the power of proactive outreach in building lasting client relationships.

I recently held a free masterclass in February which looked at how to unlock the full potential of client engagement. Trust me, client engagement is a game-changer for any clinic looking to maximise revenue and foster genuine connections with their clientele.

So, if you’re ready to take your clinic to new heights, mark your calendars and reserve an appointment with me using this link. Let’s talk transformation and look at where you are in your business journey, I can help you reap the rewards of prioritising client engagement.

Next week I’ll be diving into the nitty-gritty of retention rates and conversion strategies. It’s going to be an eye-opener, so you won’t want to miss it!

Until then, keep working on client engagement and spreading positivity in your clinics. Together, we’ll make 2024 our best year yet.

Catch you later!

Katie Bell

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