Mastering 2024: Crafting Your Financial Game Plan for Business Success
12 Jan 2024
19 January 2024
Hello fantastic readers!
A warm welcome to both my first-time readers and regular readers —I’m absolutely thrilled to catch up with you. Thank you for choosing to spend your valuable time with me.
Following the festive season, the end of January seems to be approaching at breakneck speed. I know that feeling of productivity and the impending overwhelm that accompanies the start of a new year. It’s a bittersweet time when we promise ourselves that this year will be different—we’ll be more in control, more successful, and more strategic in our approach.
In the spirit of my blogs this month, we’ve delved into crafting your 2024 game plan, addressing vital aspects of your business strategy. We’ve covered intentions and goal-setting, financial strategies, and now, it’s time to dive into the heart of it all—your sales strategy. However, let’s reframe it as the ‘problem-solving strategy’ because that’s fundamentally what we do. We solve problems, and our clients pay us for it.
So, here’s the critical question to ponder: Are you converting 75% or more of your inquiries into paying clients? If not, we’ve got work to do. Having a leaky sales funnel renders your marketing efforts futile. Hence, this week’s focus on problem-solving strategy, followed by next week’s deep dive into marketing. First things first, let’s fix those leaks, and then we can open the floodgates of marketing and welcome a stream of clients.
Now, let’s talk about your clients—those wonderful individuals seeking solutions to their problems. Are they engaging with you on a pay-as-you-go basis, or are they committed to longer-term solutions, such as packages, programs, or subscriptions? Understanding this is paramount because it’s not just about converting inquiries; it’s about nurturing lasting relationships that benefit both your clients and your business.
In the midst of this sales strategy conversation, let’s reevaluate our terminology. If the term ‘sales’ doesn’t resonate with you and conjures images of pushy car salespeople, let’s rebrand it as the ‘problem-solving strategy.’ After all, we’re here to solve problems and make a positive impact on our clients’ lives.
Moving on, let’s scrutinise the post-treatment phase. What happens when a client completes their sessions with you? Do you upsell, cross-sell, or do they simply vanish from your radar? Retention is as crucial as conversion. We want to keep them in our orbit, ensuring a steady flow of clients and reducing churn.
Now, let’s zoom out and assess the broader landscape of 2024. It’s undeniable that the healthcare industry is evolving, patient expectations are changing, and our approach must be innovative. But how do we stay ahead? The answer lies in personalisation. Tailoring your services to meet your clients’ specific needs creates a deeper connection, fosters loyalty, and generates positive word-of-mouth recommendations.
The role of technology cannot be overstated. It’s not just about transacting time for money; it’s about leveraging technology to offer more value, analyse data, and enhance the overall patient experience. The aim is to move beyond the hamster wheel of time-based transactions and embrace innovative ways to connect with our clients.
Now, let’s discuss the elephant in the room—pricing. A 2024 game plan demands a re-evaluation of your pricing model. Consider introducing package deals, subscription plans, and loyalty programs to incentivise repeat business. Diversify your services, offer premium options, and stay ahead of market trends to ensure your pricing aligns with the perceived value of your services.
In essence, before unleashing your marketing process for this year, ensure your sales strategy is a well-oiled machine. Plug those leaks, stay agile, embrace innovation, and prioritise the patient experience. Let’s be the pioneers who shape the future of our industry.
As you reflect on this blog, consider your funnel, identify the gaps, and start contemplating your pricing strategy. If the enormity of the task feels overwhelming, remember, you don’t have to go at it alone. Seek support, get guidance, and let’s make 2024 the year your business truly thrives. If you are now thinking Katie, I need your support then I invite you to schedule a free business and marketing audit call with me, just use this link and we can map out your success plan for this year.
Thank you for being part of this incredible journey. Until next time, keep striving, keep growing, and keep solving those problems!
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