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15 December 2023

Navigating the CEO Mindset: Embracing Boundaries for Business Growth

Hey there, lovely readers!

Last time, we delved into essential strategies like time blocking and the 80/20 rule, providing a clearer understanding of how to allocate time effectively. Today, let’s explore the CEO mindset – the cornerstone for scaling your business.

As CEOs and leaders, we shoulder the responsibility of steering our clinics, businesses, and practices towards success. But to propel our ventures forward, we must address a crucial aspect: the need to work on our businesses more than being caught up in the day-to-day operations. Let’s cut to the chase: it’s time to ditch the people-pleasing habit. Truth be told, you don’t owe anyone an endless supply of your time. We often fall into this trap, overcommitting ourselves, feeling overwhelmed, and buried under an avalanche of to-do lists. But it’s not solely about overloading ourselves with tasks; it’s often rooted in putting others’ needs above our own.

Many of us find it challenging to set boundaries due to subconscious beliefs of not feeling good enough. We sacrifice personal time and boundaries to gain approval or validate our worth. However, here’s the scoop: you’re inherently valuable, and your worth doesn’t hinge on pleasing others. This applies both personally and professionally. If you find yourself commuting long hours for legacy patients or saying ‘yes’ to every request, it’s time to rethink. Your time is precious and should align with your goals. It’s okay to say ‘no’ graciously and prioritise your aspirations.

Remember, you’re not just a chauffeur or a ‘yes’ person. Being self-employed doesn’t equate to being at everyone’s beck and call. You’re on a mission to build and grow your business, making a meaningful impact. While giving back to your community is admirable, it’s essential to distinguish choice from obligation.

Likewise, with clients, remember, you’re only bound by what’s agreed upon. If your schedule feels overwhelmingly tight, reassess how you allocate your time. Review your tasks, cut out unnecessary commitments, and reclaim those lost hours. Setting boundaries isn’t about being unlikable; it’s about valuing yourself and your beliefs. When boundaries are clear, respect follows. It’s like creating a roadmap for your interactions, ensuring everyone knows what to expect.

In business, if clients breach boundaries, it’s because they’ve been unaware of your standards. Educate them gently but firmly about the acceptable norms. It’s like training others on how to engage with you and your business.

Reducing direct access to you can also be a game-changer. Over time, we become the go-to problem solvers for everyone. However, empowering clients or team members to solve their issues independently fosters personal responsibility and growth.

Here’s the kicker: you’re responsible to your clients, not for them. Deliver your promises, offer exceptional service, but remember, their outcomes rely on their commitment too. You can’t pour from an empty cup. Acknowledging this distinction prevents burnout and nurtures healthier relationships.

Implementing these changes might feel uncomfortable at first, especially for those of us accustomed to being the rescuer or the problem-solver. However, embracing these CEO mindset shifts not only fortifies your business but also enhances your self-worth and fulfilment.

Remember, this is your business, and you have the power to sculpt it. If you’re interested in how embracing boundaries can have a huge impact on your business growth, then let me tell you how. Its achievable. Click here to book in with one of our experienced coaches, you will receive a 60 minute free business and marketing audit call, I would love to tell you more about the exciting transformational programmes we have starting in 2024!

So, take a deep breath, reassess your priorities, and start setting those boundaries. You’ve got this!

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