How to Stand Out and Eliminate Competition in Your Physio Clinic or Studio
21 Jul 2023
28 July 2023
I’m thrilled to share with you some tried and tested tips on optimising your online presence as a health and wellness business owner. As someone who has grown a successful physiotherapy and wellness clinic and worked with numerous businesses in the industry, I understand the challenges of standing out in a noisy digital landscape. But fear not! With a few simple strategies, you can make your business shine and attract more clients. So, let’s dive in!
One of the first things you need to do is create a captivating one-liner. Think of it as your elevator pitch. It should clearly state who you help, what you help them with, and why it’s important. For example, mine is “I help fitness professionals and studio owners get clients, increase profits, and create successful businesses.” Make sure your one-liner is concise and compelling, as you’ll be using it across different platforms.
Now go and check all your ‘online’ platforms clearly state who you work with, and how you help them, not just: ‘I am Sally and I am a Physio’.
Let’s start with Facebook. Your personal profile is often the first-place people will find you. So, optimise it by using a call-to-action cover photo that reflects your business and includes a clickable link in the description. Make sure your profile and business pages have consistent branding and messaging. Your business page’s cover photo is a valuable space to showcase your services and include a clear call-to-action. And don’t forget to include your one-liner in both profiles.
Instagram is another powerful platform for reaching potential clients. In your bio, use your one-liner and include relevant stats or facts that capture attention. Utilise clickable links to drive traffic to your website or specific landing pages. Also, create a visually appealing grid that draws people in and reflects the needs and interests of your ideal clients. Ask engaging questions or make statements that spark curiosity and encourage them to explore your content further.
LinkedIn is a goldmine for business owners, so don’t miss out on its potential. Similar to other platforms, optimiae your profile by incorporating your one-liner and adding searchable terms within your name and headline. Write a captivating introduction that entices visitors to learn more about you and what you offer. Utilize the featured section to highlight important posts or articles. LinkedIn is also a great platform for publishing articles and establishing yourself as an industry expert.
When someone lands on your website, you have only a few seconds to capture their attention and convince them to stay. Conduct the six-second test by analysing your homepage. Is it clear, visually appealing, and does it highlight the first step you want visitors to take? Ensure that your website speaks directly to your target audience and addresses their pain points and desires. Make it easy for them to navigate and find the information they need.
By optimising your online presence, you can attract more clients, increase your visibility, and grow a successful health and wellness business.
Crafting a powerful one-liner, optimizing your social media profiles, leveraging Instagram and LinkedIn, and refining your website are all key steps to standing out in a crowded marketplace.
Remember, it’s all about speaking your clients’ language, addressing their needs, and making it easy for them to connect with you.
BUT consistency is crucial. Make a plan and less is more!
I hope you found these tips valuable and actionable.
If you would like more specific help into world of marketing in your clinic or studio, please grab one of our business and marketing FREE audit calls. We have a limited number each month, but during this call we can look and deep dive into your marketing and what is working right now and what is not. And you can leave with a plan of action to help get more clients in the next 30 days.
And if you want more help and want to join our clinic owners who have nailed this stuff and are getting more clients than they can handle, then we can discuss this (if we both think you’re the right fit!)
Remember to cultivate visibility because attention is currency!